The Posh Plaice

The Posh Plaice approached me to come up with a brand style for it’s launch. The brief could be summed up in one line…

’It’s posher than most fish shops’.

Serving fish, chips, seafood, burgers, pizzas and all sorts of nibbles and bites; inspired by the street food revolution sweeping around the country The Posh Plaice needed a brand presence that was equal parts exciting and artisanal while remaining approachable, friendly and enticing.