Woodlands Design Studio
Brand design
Creative direction
Brand guidelines
Freelance Project
An independent architect and designer. The ethos of his craft is intrinsic to nature and looking at the context in which his work will sit. Bringing in as many elements of nature as possible to complement the final product.
The visual identity draws inspiration from nature in it's colours, the uses of texture and the logo mark itself, sneaking in a little double meaning in the tree/house motif. But there is also a contemporary aspect which sits within the choice of typography, the use of white/negative space which compliments the subject matter itself.
The logo concepts produced in the ideation and creation phase were shortlisted down to the above 3