Posh Plaice

Branding
Creative direction
Illustration
Content design

Freelance Client

Posh Plaice is a fish and chip shop with an emphasis on quality - quality ingredients, quality service and quality dishes. Delivering classic take-away food options with that extra touch of ‘posh’. The branding needed to stand out from the competition, this isn’t just another fast food corner shop.

On top of a logo creation exercise, I created bespoke assets usable for menus, signage and social content. Imagery and content would emphasise a feeling of quality by combining mouth watering close-ups of the food with candid imagery of people enjoying themselves.

01
02
03
04
05

The logo takes 2 simple but highly relevant motifs; the origin as a traditional styled fish-shop and the idea that The Posh Plaice offers a touch of quality that puts it above the rest.

By combining the simple iconography of a fish and crown we have a bespoke logo mark that represents the brand ideals in a simplistic but effective way.

06
07
08
09
10