Hawaiian Tropic

For over 50 years, Hawaiian Tropic has been providing sun are inspired by the beauty of Hawaii to protect the skin. Hawaiian Tropic is not only here to protect and nourish the skin, but to enhance life in the sun through distinct luxurious ingredients such as Coconut Oil, Mango and Guava, and a unique sensorial experience.

While at Populate Social we worked on a 2 year retainer creating a social media strategy for the European and UK market, creating monthly organic post schedules consisting of statics, carousels and reels as well as creating framework templates to be utilised by the wider European brand teams.