Join the Vgang
A digital platform where users are able to discover and share their favourite recipes. By subscribing to one of the services available users also have access to monthly or biweekly recipe boxes. Through the app users can chat with other members and create favourite recipe lists as well take part in community forums.
Brand assets
The colours, and textures created include a bright and bold colour palette inspired by fresh and rich ingredients, spices, fruits and vegetables that would be prevalent on the website and app.
The logo mark design takes a simple plant pot illustration with a negative-space fruit or vegetable inside, the simple execution left for dynamic results with potential to create multiple versions of the logo while maintaining the overall ‘V’ shaped motif.
