beVisioneers

beVisioneers is a global fellowship that equips innovators aged 16 to 28 with the training, expert support and resources to bring their planet-positive ideas to life.

While at Populate Social I helped develop the brand while it was in it’s infancy, creating the core assets and image treatments that would shape how the brand would be utilised on social and traditional media channels. The client was retained for 2 years - exceeding targets in terms of content, performance and number of cohort applications made.

Our contract saw us creating content plans in preparation for the 2022 and 2023 launches with an output of over a dozen organic posts per month for 3 months, with reels and stories created and posted along side to ensure high engagement and brand recall.